GUANGBO Holdings, as the first listed company in domestic stationery industry, primarily engaged in office stationery, plastic product, printing and publishing, environmental protection series and developing creative, low carbon and diversified office cultural industry, is one of the largest stationery-integrated supplier and the most competitive supplier of stationery in China. Facing the new economic situation, GUANGBO focuses her attention to do a good job on technological innovation and channel building, her medium and long-term goal is to realize transition from stationery manufacturer to brand operator and strive to become the domestic largest and world-class stationery and culture undertaking brand operator.
Science and Technology Innovation Cast GUANGBO’s Original Power for Development
GUANGBO People engaged in continuous innovation has taken the culture of innovation as the original driving power for the sustainable development of GUANGBO and the core competitiveness for the company’s global development; actively carrying out the development work of new technology and new structure with independent intellectual property and improving key common technology’s research and development strength will lay a good foundation for the company to stride forward to high-tech and high value-added product and enhance the company’s core competitiveness.
The establishment of R&D center in Europe and America and the recruitment of local design and development staff have realized combination of Chinese culture and American or European cultures or any other different cultures and developed more and more marketable product for local market. GUANGBO made greater effort to increase technological innovation and promote cost saving and efficiency improving; Specific to the synergism requirement of process optimization and equipment improvement, focus on strengthening pre-production proofing analysis, sample evaluation, order evaluation and technology personnel’s onsite tracking and the like process control, strengthen the guiding role of process response plan to actual production; And organizing expenditure reduction and synergism activities and further reduce compression loss through equipment modification, technology innovation, strict control over makeup printing or the like measures.
The company has represented to seek high value-added industrial chain through innovation and to find a new way out under the current complex economic situation. The company, by means of technical consultant, collaborative R&D or project key problem tackling, has strengthened cooperation with overseas companies to make full use of their design team to develop new product for the company; kkeep in contact with well-known overseas experts; hire them as technical advisers to our R&D department to help solve product development oriented or technical problems and so on. Based on overseas market demand, the company is committed to product research and development, thus a wide variety of new products can be developed every day. In order to assure quality of raw material, the company has developed a strict supply chain of environmentally-friendly material and both upstream and downstream suppliers have also formulated relevant environmentally-friendly material procurement standards to ensure a stable supply of raw material.
Currently, this company has completed transformation from paper product manufacturer to comprehensive stationery supplier and completed transformation from departmental store and supermarket channel to wholesale market’s multilevel channel structure with departmental store and supermarket. Now GUANGBO Stationery Brand has entered into the first brand lineup of integrated stationery supplier on domestic market.
In order to meet the need of global competition, the company has strengthened her independent innovation and established GUANGBO Research Institute with a stationery R&D center; and hired designers and technical personnel from the United States and Japan and other countries to continually strengthen scientific and technological innovation; continuously injected environmental protection and scientific new idea in the product design and development and created intelligent stationery and other environmental protection and smart stationery to guide the future development trend.
Channel Construction Boosting Domestic and Foreign Double-brand Operation
As early as in 2012, the company adjusted her market strategy and deepened channel expansion. The domestic market, based on consolidation of existing market channels, focused on strengthening co-marketing and sinking of channels, increasing development effort in blank market, improving the retail terminal’s dynamic sale rate to carry out marketing activities, enhancing the terminal distribution rate and showing rate and achieve dynamic sale rate’s promotion through seizing door-heads, optimizing display and enhancing brand image or the like measures. The company is also actively promoting domestic marketing projects, making greater effort to develop the domestic market through horizontal extension and vertical excavation, and ultimately forming the market customer pattern comprised of more than one hundred level-1 dealers with annual sale over RMB one million, more than 1,000 level-2 professional wholesalers and more than 10,000 terminal stationery stores; expanding foreign export market’s trading scale, drive sale to develop toward new areas; actively participate in Canton Fair, Brazil Stationery Exhibition, Japan Stationery exhibition and so on, explore new customer resources and lay a good foundation for sustained and healthy development.The company has set up direct sales branches in Europe and America, hired local talented people as the sales managers who can provide reference for the headquarters to adjust product structure by providing a full range of technical support including services, customized product development, supply chain’s timely response and so on.
GUANGBO has set up subsidiaries in the United States, Hong Kong and other countries and regions, integrating the world element and developing cultural industries, and thus won China’s Export Brand, China’s Top Ten Stationery Brands, National New High-tech Enterprises and other honors. Her products are exported to Europe, America, Southeast Asia and other regions. The Company has integrated China Red, Blue and White Porcelain and other cultural elements of Chinese into her product design, bringing cultural products manufactured and created in China to more than 100 countries and regions in the world and has Chinese culture presented in front of the people of the world in new ways. In the future, the company will gradually increase her own brand share from the previous OEM-based international business; In addition, launches domestic and international dual-brand operation.
Ensuring the company's healthy and orderly operation and protecting the legitimate right and interest of shareholders and investors are the core value of GUANGBO.We will also advocate the tone of developing of ideological change and action improvement, further refine the responsibilities and goals of all divisions, sink their management functions, improve all performance appraisal systems, strengthen the sense of responsibility and practical improvement action of the entire staff so as to achieve the overall objective of the company.
