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Guangbo Group: thick soil cultivation design talent
Release time:2018-09-19 Browse times:2995

At the flagship store of T-mall store, FIZZ, a stationery brand, a fluorinated manual scissors attracted popularity after being put on the shelves. The new shape and diversity function make it a "net red" for fashion stationery circles. This is bringing praise to this stationery designer Mao Shihong. At the same time, let him get a handsome bonus. By the end of the year, he will still get an extra "big red envelope". 

In Guangbo, there are many designers like Mao Shihong who have gained over 10000 yuan. "We evaluated the quantity of design proposals, the number of design proposals adopted, the final product sales and profits. Bonus is also calculated on the basis of basic salary.” Lin Xiaofan, executive vice president of Guang Bo Industrial Company, said. This is Guangbo’s latest regulation in the "talent soil" policy. And this has greatly stimulated the enthusiasm of every designer.

"Guangbo is such a talent soil. It has been covered with trees. As long as you are talented, you can harvest more fruitful results here, absorb more nutrients and get more room for growth.” Lin Xiaofan explained the theory of "talent soil" in this way.

In recent years,with the help of Ningbo's vigorous development of high-end cultural and creative industries, Guangbo has attracted a large number of industrial, graphic and packaging designers from nine institutions such as the Chinese Academy of fine arts and the Central Academy of fine arts. And it has formed an elite design team composed of nearly 60 people with an average age of less than 30 years old.

Lin Xiaofan said, after years of exploration, Guangbo finally found a new development field of fashion stationery. Guangbo not only vigorously recruite top designers in China, but actively collect talents from all over the world. By setting up a local studio, it has attracted more than 20 illustrators and industrial designers from Japan and the United States to be involved in the design work.

Taking the initiative to recruit talented people, at the same time, with its brand power and influence, Guangbo has attracted many people to take the initiative to apply for jobs. Li Meng, who studied and worked in Japan for many years, is one of them. Knowing that KINBOR, a fashion stationery brand under Guang Bo, is recruiting talented people, Li Meng resolutely returned home. "KINBOR is the first professional brand in China. Here, I can maximize my professional advantages, and can get broader prospects for development.” Indeed, after working in Guangbo, she immediately became a trump designer, and many hot selling products came from her hands.

"According to the classification of products, at present, we set up five independent studios, cassette tape, hand account, authorized stationery, fashion office and fashion book. Each studio operates independently and is responsible for its own profits and losses.” Lin Xiaofan said, whether it's a designer or a salesperson, play the new role of the operator here. This will enable them to have more work experience after their professional work. 

From Ningbo Daily

 

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