In
a "minced" voice, the annual 618 is coming as scheduled. This year's Guangbo
e-commerce department has made great efforts during 618. On the evening of June
17, the office of e-commerce department was alight. "Both on the
battlefield and on the way forward.” With the encouragement of the slogan, the
friends of the e-commerce department have made their efforts.
In
order for this 618, after the spring festival, Guangbo e-commerce department
has begun to prepare for work. Through the various planning activities of the
previous period, it has accumulated enough heat, potential consumer groups and
more fans for this 618. In the preparation of the cargo link, the sales of hand
account, paper tape, suit class and other hot products are ready to work in
advance, to ensure adequate supply during “618”. In the logistics link,
the delivery of goods, sorting and packing is improved. And through scientific
management, the process between various links is simplified, which greatly
reduces the time of shipment. In the customer service system, through the
intelligent customer service system, it has realized the rapid, efficient and
accurate response, which greatly reduces the customer's loss, and ensures the
efficient processing of the order.
In
addition, Guangbo also has established a fixed fan group and has achieved the
rapid growth of online sales with the way of webcast, offline activities and
multi-shop linkage. During the “618” period, Guangbo e-commerce achieved a
rapid growth under the circumstance of overall cooling of the industry . With
the kinbor T-mall flagship store, fizz jd.com, which also achieved a
significant increase of 132% and 56% respectively.
Since
entering the e-commerce field, Guangbo has established the tenet of
"quality products and intimate services", and has been actively
developing the market with "one-stop brand e-commerce". It has
gradually established a good reputation for the recognition and love of
consumers. At the same time, Guangbo also actively adjusted the product and
brand strategy based on the analysis, and further refined the product branch
and the audience. It has established the personalized policy strategy of the
marketing of the trend marketing and the fashion elements.
Next,
Guangbo will continue to land the fashion stationery market, integrate more
elements and ideas into the design and development of the product, and realize
the second upgrade of the stationery industry.
